A Study on Sales Strategies for Leveraging Sub Brands

Authors

  • M. S. Ranga Raju Professor & Head, Department of MBA & Research Centre, JSS Academy of Technical Education, JSS Campus, Bengaluru, India
  • U. Bhojanna Professor & Head, Department of MBA & Research Centre, RNS Institute of Technology, Bengaluru, India
  • N. Rakesh Assistant Professor, Department of MBA & Research Centre, RNS Institute of Technology, Bengaluru, India

Keywords:

branding, sales strategies, sub branding

Abstract

This paper presents a study on sales strategies for leveraging sub brands.

Downloads

Download data is not yet available.

Downloads

Published

26-09-2021

How to Cite

[1]
M. S. R. Raju, U. Bhojanna, and N. Rakesh, “A Study on Sales Strategies for Leveraging Sub Brands”, IJRESM, vol. 4, no. 9, pp. 146–150, Sep. 2021.

Issue

Section

Articles