This study deals with the important questions posed by the emerging small scale industries also known as start-ups. We have addressed the problems they face while managing their initial funding to give them the jumpstart required. An analysis has also been done keeping in mind the growing culture of entrepreneurship and its manifestations on the society. Government policies have also been scrutinized and a conclusion has been reached as to how they affect such enterprises. Funding is crucial for any start-up or a business venture and it is really difficult for any start-up to pitch the investors its ideas and convince them to invest in it. Also, certain stereotypes still exist in the society regarding the start-ups especially when compared to the pre-existing giants in the field. Also, some amount of hesitation is observed when consumers are made to choose a product that is manufactured by a new company or a start-up over something that they already have been using for a long time. We have made an effort to answer these questions and break the stereotypes. An effort has also been made in the study to clear the gap between a start-up and other companies in terms of vulnerability, employment opportunities.
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Copyright (c) 2022 Vishal Kumar Singh, Soharab Miya, Yashwardhan Singh Rathore, Kusum Lata Dhiman
This work is licensed under a Creative Commons Attribution 4.0 International License.