Analysis of Impact of Monthly Income of Customers of Online Food Delivery Services and their Perception on Service Factors
Keywords:Customers’ perception, Mobile application, Online food delivery service, Service quality factors
This study aims to assess the impact of monthly income of customers of online food delivery services and their overall perception on factors such as tangibility, reliability, responsiveness and empathy. The study mainly based on primary data collected from 350 respondents using a structured questionnaire. Data were analysed using ANOVA and found that there is no significant difference between the perception of customers with different income group towards online food delivery services in terms of its tangibility, reliability, and empathy except responsiveness. It is concluded that the online food delivery services customers belong to different monthly income group have similar perception that the online food delivery services are tangible, reliable and responsible.
How to Cite
Copyright (c) 2023 R. Amreen Naziya, S. Selvakumar
This work is licensed under a Creative Commons Attribution 4.0 International License.