Legal Impacts of B-to-C Transactions: Misleading Advertising and Breach of Contract


  • Fatima Al Samarae Lawyer, Department of Private Law, Baghdad, Iraq
  • Mahmoud Ismail Associate Professor, Department of Private Law, Applied Science Private University, Amman, Jordan


B-to-C transaction, consumer, contract, misleading advertising, contract breach


The purpose of this paper is to investigate the consequence of violation of the consumer security in civil and commercial transactions, called Business-to-Consumer. It also aims to exam the connection between the autonomy of consumer and the business behaviour. The called issue appears through the breach of contractual obligations, and misleading commercial advertisements. The law tends to protect the consumers as well as the businesses. The consumer acts for purpose which is outside his individual’s trade, business, craft or profession, and he enters into contracts with individual ability against the business, in relation called B-to-C contract, which is ruled by a broad body of consumer protection law. Any business which doesn’t comply with the law has to face penalties and consequences. Hence, it is essential to be aware of the civil and commercial laws that governs business. It is important to identify the legal impacts of the B-to-C transactions. Thus, here in this study, the majeure facts about the legal stance for violating consumer rights, by misleading him with feck advertisements or by breaching the B-to-C contract.


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How to Cite

F. A. Samarae and M. Ismail, “Legal Impacts of B-to-C Transactions: Misleading Advertising and Breach of Contract”, IJRESM, vol. 6, no. 3, pp. 6–11, Mar. 2023.