An Analysis on building Brand Awareness through Digital Marketing Initiatives
Keywords:Brand awareness, Brand Loyalty, Content marketing, Email marketing, Perceived Quality, SEM, SEO, Social media marketing
The study aims to investigate the effects of Digital marketing in brand awareness. Data were collected through random questionnaires and has been given to the consumers. The collected data has been analyzed with the help of various statistical tools and techniques. The final results indicate that Digital marketing activities are influential in building brand awareness and also that Digital marketing activities bears on perceived quality, brand awareness and brand loyalty. Then, all research variables are approved.
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Copyright (c) 2020 S. Krishnaprabha, R. Tarunika
This work is licensed under a Creative Commons Attribution 4.0 International License.